Roto-Rooter” has become synonymous with drain cleaning. Before Roto-Rooter was a company, it was a machine. Before Roto-Rooter was a machine, it was an idea. Samuel Blanc, the inventor and founder behind Roto-Rooter was born right here in Menomonee Falls, Wisconsin. In the 1930s, he created a machine for cutting tree roots out of clogged underground drainpipes without digging them up. His wife dubbed this machine “The Roto-Rooter.” Ironically, this name would permanently disrupt the landscape… of American drain cleaning.