The importance of attorney badges can not be understated. They are one of the most effective ways to increase your conversion rates and get more clients from your site. A badge serves as a visual reminder that you are an expert in your field, and they also provide additional information about who you are, what you do, and why people should hire you. Here are some reasons why an attorneys badge is important for lawyers to have on their sites, how they help generate leads for law firms, how to implement them correctly on your site design so that it works properly with Google’s search engine algorithm, and how you can get your own attorney badge!
How Attorney Badges Generate Leads For Law Firms
Attorney badges are one of the most effective ways to increase your conversion rates and get more clients from your site. Attorney badges serve as a visual reminder that you are an expert in your field, and they also provide additional information about who you are, what you do, and why people should hire you. Additionally, badges have been known to improve your trust score with potential clients, thus increasing the conversion rate on your site, if the badge is added in the proper place. As lawyers, you should be aware that there are many ways for one to verify your legal service, such as viewing your profile on other sites. Top Locals helps to compile this information for potential customers and provide them with up to date information they need to make an informed decision on which lawyer to work with for their case. When potential customers search online and see you are a lawyer in good standing on local directories they have more trust in you law firm.
Lawyer Badges For Social Media
There are a lot of ways to add your lawyer badges to social media, and it is important that you do so in order for potential clients who have found you on Facebook, LinkedIn, or other online profiles to know that they can trust you. Here are some basic places on your online profile that you can display your badge to people who search for lawyers in your practice area:
- Next to the “follow” button on your profile page
- To help someone who finds your profile understand what type of law you specialize in
- Provides a potential new post for social media to describe the badge you received and what makes you distinct among other lawyers in your practice area.
- Tells other lawyers that you have more awards than them!
The Best Place To Add A Lawyers Badge To Your Site
We recommend that all attorneys add their lawyer badge as close to the contact form or other CTAs as possible. A badge helps to serve as a visual reminder to potential client who you are and what you do. It can also help to build trust with your law firm which has been proven to help with conversion rates. It is generally advised to add badges in the footer, as that is where the contact form usually is. A badge is also known to draw someones eyes to it, so what better place than the contact form! This also has the increased benefit of having your badge visible on every page of your website, so you never have to worry about lowering your conversion rate as a result of not having a badge visible.
How A Lawyers Badge Helps Build Trust
A lawyers badge is a way for lawyers to build trust with their clients. A profile visitor will subconsciously take note of the attorneys name and practice area. The lawyer badge also conveys competence by displaying his or her credentials in an accessible location, which enhances credibility and authority.
If used correctly, the badge can help people find your law firm more easily when they search online because it makes you stand out as well as helps them quickly get all the basic information about your business; like what services you offer, how long you have been practicing law, if any other lawyers work at your firm etc.
How To Get An Attorney Badge
Top Locals provides lawyers badges to all attorneys who qualify to be listed on our directory. In order to qualify, you must be in good legal standing and have an active website as well as a Google My Business listing. We will check the number of reviews you have received and make sure the reviews are both good and legitimate before adding you to our directory. We believe that standing in your local community is one of the most accurate ways to deem if you are able to receive a listing and a badge from our website.
Click here to sign up to be listed on our directory and get your own badge to use!